The Big Ben Moonbeam Alarm Clock is an old favorite ever since the 1950s. Once dubbed The Considerate Alarm, it gradually wakens sleepers with a flashing soft light that increases in intensity. After 4 minutes, it sounds a bell alarm to waken heavier sleepers. The fully illuminated dial allows for easy reading even in the dark and lends ambiance to the room. Updated from the original design, Moon Beam has an electric analog movement, and features a pink blush antiqued Big Ben dial with black Arabic numerals and hands protected by a convex lens. It also includes a snooze feature and battery back-up for timekeeping reliability during power outages (2 AA batteries, not included). 25 watt replaceable bulb. Dimensions: 5 inches x 6 1/2 inches x 2 inches. Perfect for any girl's room!